Open Google on any phone in Dubai right now and search for something like “best interior designer in Business Bay.” Chances are, before a single blue link even loads, an AI-generated summary answers the question first, complete with recommendations, comparisons,…
Search behavior has shifted faster in the last two years than it did in the previous decade. People aren’t just typing keywords into Google anymore. They’re asking ChatGPT, Perplexity, and Gemini full questions and expecting a direct, usable answer, often…
Search results don’t look the way they did even two years ago. You used to check one box for organic traffic and rankings, get a top spot, and watch the clicks roll in. Now there’s a second, more complicated question:…